ABOUT US
Mams Radio is an urban contemporary radio station with a feel good sound of music and relevant content. The station was launched on 11 April 2011 and reflects the lives of all races in South Africa’s most progressive and exciting region. The station oozes with pride of the mother of melodies, “the home of jazz” Mamelodi ya Tshwane, blending the unique sound of Pitori lingo, and the enthusiastic media personalities to produce seasonal radio programmes. Our local stories, powerful history, heritage and township vibe, captures the imagination of the youth and creates a dialogues that bridges the gap between the young and old. We are based in Mamelodi and operate under the greater Tshwane Municipality, with future aspirations to be a leading community radio station of choice in the community radio sector. We drive the masses through our unique sound wherein we provide educational, health, business, current affairs, entertainment, sports and community empowerment programmes. We strive to serve the needs of the community.
The stations compliancy guide consist of 60% talk and 40% music according to Independent Communications Authority Of South Africa (“ICASA”) approved licence. Mams Radio broadcasts 24 (twenty) hours a daily and 7 (seven) days a week on 92.9 signal frequency. The current listenership stands on or about 80 000 (eighty thousand) and more according to independent community radio rating agency.
Our station identity sound offers a diverse mix of adult contemporary music which includes Afro Pop, R&B, Soul, and Jazz and our airwaves are dominated by the youth driven House, Hip Hop, Bacardi, Amapiano and Quantum Sound.
Mams Radio content covers news, current affairs, sports, entertainment and topic driven features. We have a variety of programmes wherein we addresses all social ills, health and education with a purpose to create a social cohesion, cultural exchange, promote religious tolerance and coexistence. Mams Radio listeners have a strong buying power and forms part of a good return in investment. Our footprint starts in Mamelodi, including all the surrounding areas under the great Tshwane Municipality.
Our listener profile is based on a lady named Melodi, she is a 25 year old sophisticated lady with a good taste. She does not have a specific genre, only listens to good music, and enjoys relevant content on radio. She is highly interested in current affairs, likes both entertainment and relevant news, she is also ambitious and versatile with a strong sense of responsibility. She is punctual, hardworking with a good buying power, out going and never miss church. She likes to engage on on different topics, enjoys good company, with music and insightful conversations.
Vision
Our vision is to be a leading credible source of information, and the voice of the community. Take a lead in setting new trends and improved technology. To produce talent, empower artists, create events, radio workshops and media training.
Mission
Our mission is to provide high quality radio programmes in all our broadcasting and streaming channels, with relevant content that resonates with the needs of the community we serve. To inform, educate, entertain, and inspire a positive life style.
Tag Line
Relevance Made Simple